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Vast Fitness

Online fitness platform offering comprehensive workout programs and nutrition plans
I’m based in Australia, and I must say my experience with GB Digitally has been truly impressive. While our partnership started off on a slightly challenging note with an initial strategy that didn’t fully align with our expectations, what really stood out was their adaptability and strong command over data and analytics. Over the past six months, I’ve seen a significant transformation in our digital marketing efforts. The team at GB Digitally has consistently worked to refine and improve our strategies, making informed, data-driven decisions that have delivered noticeable results month after month. Their expertise in analytics is exceptional. They have a sharp ability to identify trends and uncover opportunities, which has greatly enhanced our online presence and, more importantly, improved our ROI. What I value most is their commitment to evolving and optimizing their approach to meet our goals. Their dedication and focus on delivering results have made a real difference, and I genuinely appreciate the effort they’ve put into our success. If you’re looking for a digital marketing agency that not only promises results but continuously adapts and delivers, I highly recommend GB Digitally. They’ve earned my trust and long-term confidence. Keep up the great work! Neil | Co-founder | VAST Fitness

Performance Marketing (Google Ads), SEO, HubSpot CRM & Advanced Marketing Automation

Vast Fitness prides itself on delivering exceptional support to every student, backed by a team of industry experts passionate about educating the next generation of health and fitness professionals. However, despite this commitment, they faced challenges with inconsistent results from previous agency partners, particularly when it came to lead quality. This placed added pressure on their sales team, who often had to deal with low-quality leads, leading to frustration and a strain on resources.

Mission

To address the challenges in their digital marketing and sales efforts, Vast Fitness partnered with Grow Business Digitally to improve campaign performance and optimisation, implement HubSpot automation, enhance customer journey mapping, and strengthen business intelligence and reporting.

Methodology

Recognising the importance of placing the customer at the centre of the strategy, we began with an in-depth Discovery Workshop to understand Vast Fitness’s unique selling points and target audience. Through comprehensive research and analysis, we identified the target audience’s needs and preferences using insights from key stakeholders and past customers, clarified Vast Fitness’s unique value proposition in a competitive market, and conducted a SWOT analysis to map the competitive landscape and uncover opportunities.
After gathering insights from the Discovery Workshop, we developed detailed buyer personas and a distinctive positioning statement for Vast Fitness. We then audited and optimised all existing campaign activities to ensure they aligned with the new strategy. For Google Ads, we performed an OptiScore analysis, redefined high-priority keywords, and launched a Performance Max (PMAX) campaign to boost brand awareness and engagement. On Meta Ads, we implemented a full-funnel approach covering awareness, consideration, and conversion stages, complemented by A/B testing to maximise results. Our SEO efforts included optimising existing content, creating new pages and blog posts, and improving search rankings and organic traffic. Finally, with HubSpot integration, we introduced a custom lead scoring system and automated workflows to enhance lead quality and streamline the sales process.

prism shape Impact

Our strategic approach delivered substantial improvements in Vast Fitness’s digital marketing performance. Lead quality saw a marked increase, driving higher lead-to-sale conversion rates through targeted keywords and optimised campaigns. Campaign efficiency improved, with refined advertising strategies generating greater engagement and conversions. Organic search efforts resulted in an immediate lift in search rankings and traffic, while HubSpot integration enhanced the customer journey and lead management, improving overall sales efficiency. While specific figures are confidential, our six-month collaboration proved highly successful, culminating in Vast Fitness being acquired by a major industry competitor in late 2023. Our partnership continues to flourish as we now also work closely with their new parent company, Clean Health Fitness Institute.